Pringle of Scotland Spring/Summer 2014 campaign

Fashion label Pringle of Scotland has released photographs of the promotional campaign for its Spring/ Summer 2014 menswear and womenswear collections. Shot by Roe Ethridge, the campaign features Scottish actress Sophie Kennedy Clark and model Werner Schreyer. The location chosen for the photographs, Ardkinglas House on the shores of Loch Fyne, reflects the brand’s focus on its own Scottish heritage throughout the collections, which is noticeable in the treatment of traditional themes such as kilting, tartan and the signature argyle pattern.