It is undeniable that casual menswear staples such as chinos and relaxed gingham shirts have not always ranked highly on sartorial stakes. However, the new Spring/Summer 2014 collection that Dockers has recently unveiled is about to change that. After I had the opportunity to recently examine the collection at the invitation of the Dockers team in London, I came to the conclusion that this might be the brand’s most promising range of menswear since it was founded in 1986.
In a departure from the neutral tones that please the middle-American consumer, Dockers embraced fashion and colour with gusto in a collection inspired by the cultural diversity of its hometown of San Francisco that is bound to please a more youthful, fashion-savvy and cosmopolitan following. If the choice of fabrics such as cotton and linen focuses on comfort and functionality, and the garments come in standard silhouettes that respect the brand’s own heritage, the tailored cuts and colour palette are certainly more attractive and original compared to what Dockers normally offers.
For Spring/Summer 2014, Dockers trousers come in the usual Alpha Khaki models but are offered in cuts such as skinny, slim fit and slim tapered, and with different finishes, including vibrant glow options. In addition, a wide range of pants and shorts made from textured seersucker or featuring nautical prints, acid camouflage designs and exploded madras patterns are very alluring additions to the collection.