Lady Gaga is face of Versace’s Spring/Summer 2014 campaign

Italian fashion brand Versace has unveiled the first campaign images for its Spring/Summer 2014 ready-to-wear and accessories collections for women featuring Lady Gaga. The singer (who is appearing in fashion advertising images for the first time in her career) was shot by Mert Alas & Marcus Piggott in London in a series of photographs that conjure the Versace beauty ideal as embodied by Donatella Versace.

The campaign is another example of the friendship between Donatella Versace and Lady Gaga that began when the singer wore vintage Versace for her video of ‘Edge of Glory’. More recently,  Gaga included a track titled ‘Donatella’ in her new Artpop album.