Italian menswear label Ermenegildo Zegna inaugurated its newest global store in Los Angeles on 7 November 2013. Located in Beverly Hills’ Rodeo Drive, the retail space was designed by architect Peter Marino and makes available the full range of Ermenegildo Zegna collections.
The opening of the store was marked by the exclusive worldwide debut of the label’s Spring/Summer 2014 ‘Couture’ collection designed by Stefano Pilati, the brand’s new head of design. Guests attending the event were also introduced to Ermenegildo Zegna’s new branding direction in the form of ‘Eminences Grises’, the creative concept behind the Spring/Summer 2014 Couture line advertising campaign photographed by Inez van Lamsweerde and Vinoodh Matadin.
