Cristiano Ronaldo unveils men’s underwear brand

Portuguese footballer Cristiano Ronaldo has unveiled his own men’s bodywear collection at an event in Madrid’s Palacio de Cibeles on 31 October 2013. Named CR7, the range was developed in collaboration with New York-based designer Richard Chai (who has previously worked for labels such as Marc Jacobs and Donna Karan) and Danish textile group JBS.

The CR7 underwear collection (whose campaign was shot by photographer Giampaolo Sgura) comprises briefs, trunks, American boxers, long johns and socks across the lines Luxury, Fashion, Basic and Boys.