Alexa Chung is face of Longchamp Spring 2014 campaign

French leather goods company Longchamp has unveiled images of its Spring 2014 promotional campaign, featuring British model and TV presenter Alexa Chung. Set in the French seaside resort of St Tropez, the campaign also marks the 20th anniversary of Longchamp’s Le Pliage bag.

The full print campaign (photographed by Max Vadukul and styled by Alexis Roche) will be unveiled in February 2014 alongside the release of a short film by Jean-François Julien during New York Fashion Week.