Chanel considered world’s coolest fashion brand

CoolBrands, a platform that identifies the UK’s coolest brands and publishes an annual list of how they rank according to dozens of experts and thousands of consumers, has published its 2013 results. In the Fashion/Clothing category, Chanel came in first place, with Prada a close second and Alexander McQueen third. In the overall list, the brands were ranked, respectively, 13th, 14th and 19th, whereas Apple came first.