British high street, mid-market brand River Island has unveiled the first promotional images for its Holloway Road autumn/winter 2013 menswear collection. Named after the location of the first River Island store in London, the Holloway Road range draws inspiration from the brand’s archives to produce pieces that combine sartorial heritage with a contemporary twist.
The collection, which will be available in selected River Island stores and online from mid September 2013, features traditional silhouettes with utilitarian details across pieces such as workwear-inspired distressed denim trousers, textured heavy knits and statement print shirts. In addition, the collection relies on geometric patterns, florals and rich colours such as burgundy, navy and teal to highlight with an otherwise neutral colour palette. Outerwear is particularly strong with a few pieces expected to be popular with fans of the brand, namely the blue check cropped jacket with chrome hook clasps and patch pockets, and the double-breasted navy overcoat with wide lapels and contrasting herringbone sleeves.