Frescobol Carioca: Style the South-American way

Founded in 2009 in Rio de Janeiro, beachwear and accessories brand Frescobol Carioca has been catching the attention of buyers and critics worldwide owing to the stylish way in which it embodies the leisurely and cool way of life led by ‘Cariocas’ (as inhabitants of Rio are affectionately named by Brazilians).

Over the last four years, the brand has been diversifying its range of products and for spring/summer 2013 it offers linen beach towels, short-sleeved cotton polo shirts and long-sleeved shirts in either cotton or linen, wood surfboards and sets to play Frescobol (the popular Brazilian beach sport that gave the name to the brand and is best described as a relaxed version of tennis or squash) comprising rubber balls and racquets hand-made from remnants of Brazilian woods used in the industrial production of furniture.

However, the highlight of Frescobol Carioca is undoubtedly its attractive swimwear. Bikini sets for women are offered in three styles of block colours, whereas men’s swimming trunks (named after popular Brazilian beaches) come as sports, tailored and limited edition styles, in a range of block colours or patterned versions.

For the moment, Frescobol Carioca is stocked in a select group of stores, resorts and beach clubs, including Harrods and Selfridges in London; The Conran Shop in London, Paris and Tokyo; Le Bon Marche in Paris; Lane Crawford in Hong Kong, Shanghai and Beijing; Neiman Marcus in Miami, Palm Beach, Bal Habour, San Diego and Honolulu; and at the Copabana Palace hotel in its hometown of Rio de Janeiro. However, and as its popularity slowly increases, The Style Examiner expects Frescobol Carioca to garner many more followers worldwide.