Eudon Choi to launch collection with River Island

British high-street mid-market retailer River Island and London-based Korean fashion designer Eudon Choi (who The Style Examiner has admired for a while) have announced their collaboration for a new clothing collection. The new 16-piece ‘Eudon Choi for River Island’ collection, which will be launched on 15 September 2013 during London Fashion Week, was inspired by the 1991 ‘Wild at Heart’ editorial photographed by Peter Linderberg and styled by Grace Coddington for US Vogue.