Gucci unveils first European menswear flagship store

Following the opening in December 2012 of its first ever store entirely dedicated to men’s fashion, accessories and footwear in São Paulo, Italian brand Gucci has unveiled a menswear flagship store in Milan. Located in the city’s Brera district opposite Accademia di Brera, the store will have its main entrance on Via Fiori Chiari and ample windows onto Via Brera.

The European flagship for all things Gucci for men will stock the full range of the brand’s products, including ready-to-wear, shoes, luggage and lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances. In addition, the store will feature an Americano Bar and a dedicated space for ‘Lapo’s Wardrobe’, the made-to-measure line designed by Gucci’s creative director Frida Giannini and Lapo Elkann.