With their Spring/Summer 2014 menswear collection, which they showed on 16 June 2013 during the first day of the latest London Collections: Men, Agape Mdumulla and Sam Cotton proved, once again, that their label Sam is one of the most exciting ones currently producing menswear in London. As in their previous collections, the duo resorted to bold colours and prints to narrate a story; this time, the plot focused on a day in the life of an old man in London and the shapes and colours that he observes in the surrounding objects and people of different generations.
Perhaps to illustrate the diversity of the world that envelopes the fictional old man, as well as the perception that elder people obsess about layering their clothes, the collection juxtaposed fitted and lose silhouettes by combining boxy shapes with tailored garments. Prints inspired by the ones used to upholster London bus seats and monochromatic designs or blocks of bold oranges and blues were prevalent in a collection that also highlighted textured and three-dimensional Braille effects in black and white suits and coats sporting details such as taped seams and rubber treatments. In addition, the collection featured accessories produced in collaboration with different companies, such as shoes (with Oliver Sweeney), laptop cases (with C6 Life) and bags (with Chapman).