Nudie Jeans have opened the doors to their first UK standalone shop. Located in the corner of Berwick Street and D’Arblay Street in London’s Soho, Nudie Jeans’s newest retail venture includes 100 square meters of retail space distributed across the ground floor and basement, and a 40 square meter showroom on the first floor. Throughout, the bright interiors juxtapose distressed vintage furniture against a clean backdrop.
The London store also houses the first official Nudie Repair Station in the world, where customers have the option of having their old Nudie Jeans altered and repaired for free. This programme fits into the brand’s strive for healthier and more sustainable consumption patterns.