Following the launch of the largest men’s shoe department in the world in November 2012, Selfridges department store in London is now relaunching its men’s underwear and swimwear department. The new retail space will occupy 8,500 square feet (20% bigger than the previous area) on the store’s first floor, and it will feature sleepwear, 550 options of socks, 350 options of swimwear and 9,000 items of underwear, with prices ranging between £8 for a pair of socks to a £915 silk dressing gown.
