Armani Hires Patrick Robinson

Giorgio Armani has announced that Patrick Robinson has been hired as the new creative director for A/X Armani Exchange. After he was dismissed from his position as creative director at Gap, Robinson had been seeking a backer for his proposed new sportswear label Pashko. In his new role at A/X Armani Exchange (the youthful and more accessible street style-inspired alternative to Armani’s mainline, for which he had previously worked), Robinson will be responsible for a diverse range of areas, including product development, marketing and branding.