Swedish fashion multinational H&M presented its first ever catwalk show as part of a major fashion week calendar on 27 February 2013 during Paris Fashion Week for Autumn/Winter 2013 womenswear. The show, which took place in the Musée Rodin and was broadcast live at hm.com, was styled by George Cortina and featured popular models such as Cara Delevingne, Isabeli Fontana and Arizona Muse.
The collection, designed by a team of creatives, combined tailored shapes with delicate dresses to create a tomboy spirit in key pieces such wool overcoats, boho jackets, double-breasted leather jackets, wide-cut ceremonial jackets, cropped tails, open-backed sequin dresses and many examples of knitwear that will be available in around 200 stores worldwide, as well as online, from 5 September 2013.
