Fred Perry Celebrates 60 Years in Fashion with Dover Street Market

Sportswear brand Fred Perry is celebrating its 60th anniversary by presenting a special collection of one-off shirts at London multi-brand store Dover Street Market. The installation, especially conceived by set designer Andy Hillman, displays 25 reinterpreted versions of the original 1952 Fred Perry shirt by creatives such as photographers Inez and Vinoodh, painter Horace Panter, graphic designer Neville Brody, fashion designers Walter van Beirendonck and Raf Simons, and London-based fashion labels Sibling and Christopher Raeburn.

Once the installation and the garments come down in London, the garments will tour to Dover Street Market’s outpost in Tokyo and to IT Beijing Market before being auctioned off to raise money for the Amy Winehouse Foundation. In addition to these bespoke polo shirts, London-based designers Simone Rocha, Giles, Christopher Raeburn and JW Anderson produced a series of limited-edition shirts for Fred Perry that will be available for purchase at Dover Street Market.