Luxury fashion and accessories brand Oscar de la Renta has unveiled its biggest store so far. The flagship store in London‘s Mayfair (the brand’s 14th in the world and the third in Europe) occupies a 914 square-metre space at 130 Mount Street that used to be a Nicky Clarke hair salon. The pre-existing structure was refurbished by US-based consultancy Meyer Davis Studio in collaboration with UK consultancy RPA:Vision, which was responsible for the interior architecture and project management.
The basement and part of the first floor have been opened up to create a new three-floor store for the brand’s accessories, beauty products, home décor and children’s wear, in addition to its ready-to-wear and bridal lines. High gloss white anigré wood flooring features throughout and walls have been treated with an off-white colour, contributing to a clean and modern feel that is highlighted by materials that look like they’ve been bleached by the sun. Coral stone from the Dominican Republic (a reference to de la Renta’s birthplace) has been introduced to provide texture to décor across feature panels, some of which incorporate flat-screen video monitors showing catwalk shows. Distinctive Oscar de la Renta‘s furniture pieces, such as side chairs, tables and chandeliers, are used as strong focal points throughout a grand space characterised by high ceilings, ornate cornicing and wood panelling. The diverse spaces are brought together by an ornate curved staircase that links the beauty and accessories departments to the ready to wear and evening wear departments.