A team of British fashion industry figures, including models David Gandy and Poppy Delevingne, photographer Rankin, GQ magazine editor Dylan Jones, British Fashion Council chief executive Caroline Rush and Select Model Management co-founder Tandy Anderson, have joined forces under the Blue Steel Appeal initiative (named after fictional male model Zoolander’s signature look) to raise funds for Comic Relief’s annual Red Nose Day (15 March 2013). The series of events kicks off on 7 March with an eBay auction of fashion items.