H&M; Announces New Collection with Brick Lane Bikes

H&M has announced that it will launch a new men’s capsule collection in partnership with Brick Lane Bikes of East London. The 11 piece collection (which will be launched on 7 March 2013 in around 180 stores worldwide as well as online) has been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists. Simulatenously inspired by vintage pieces and by current sports performance needs, each piece has been designed to be worn on and off the bike, with functional details providing both performance and also style. Sustainable materials used include organic cotton, recycled cotton and recycled polyester.