London design studio XAG has conceived the holiday season shop windows for luxury shoe brand Christian Louboutin. The designers found inspiration in Louboutin’s ‘Pigalle’ shoe to create a display that featured casts of the shoes (in white with the brand’s signature glossy red sole on the outside) placed in concentric levels to create the shape of a Christmas tree. Each one of these displays sits on a rotating structure surrounded by a triple mirror screen to amplify the effect.
