Senhor Prudêncio Men’s Footwear and Accessories

The brainchild of Portuguese designer João Pedro Filipe, Senhor Prudêncio is a new and promising brand of men’s shoes and accessories recently shown during London Fashion Week for Spring/Summer 2013 (with the support of support of the European Capital of Culture, Guimarães 2012 through the platform Fashion/Hub). A graduate of Fashion Design by the Institute Français de la Mode (IFM) in Paris, Filipe was also a winner of a British Council Young Creative Entrepreneur Award, and owns a design studio that has developed products for several brands.

Filipe set up Senhor Prudêncio as a personal way to celebrate the traditional handmade and high-quality footwear with which Portugal used to be associated in the past. The brand’s initial collection, named ‘Turbine’, comprises footwear, bags, gloves and belts, and is aimed at a man who appreciates original details and good finishes.