H&M’s collaboration with Maison Martin Margiela (which is to be launched worldwide on 15 November in around 230 H&M stores) was unveiled on 23 October 2012 in New York. The event was held in 5 Beekman Street, a derelict historical building in the city’s financial district, and guests were able to discover the collection through dance performances and especially commissioned art installations, sculptures, projections and photographs.
