Fashion label Augustin Teboul (the brainchild of designers Annelie Augustin and Odély Teboul) was crowned winner of the 2012 Dorchester Collection Fashion Prize at a ceremony at the Hôtel Plaza Athénée in Paris on 16 October 2012.
The judging panel of the 2012 Dorchester Collection Fashion Prize included Kenzo Takada (founder of Kenzo), Bruno Frisoni (artistic director for shoe designer Roger Vivier), Lorenz Baumer (designer of Louis Vuitton jewellery), Alexandra Golovanoff (French journalist and TV host), Nathalie Rykiel (CEO of Sonia Rykiel), Chantal Thomass (CEO of Chantal Thomass lingerie), Harumi Klossowska de Rola (jewellery designer), Jean-Jacques Picart (fashion and luxury consultant), and Elizabeth Saltzman (contributing editor for Vanity Fair magazine).
The ceremony was an opportunity for the shortlisted designers (Augustin Teboul, Calla, IRM Design, Les Garçons Paris and Quentin Veron) to present their designs in a runway format to the judges and international guests and media. After a deliberation period, the judges agreed that the collection displayed by Augustin Teboul best evoked the spirit of individuality, luxury, style and craftsmanship, which characterises the Dorchester Collection’s hotels. The winning designs were also deemed to demonstrate critical distinction and the potential for future commercial success.