Established in late 2010 as a partnership between industry and the students and tutors from the Masters course in Ceramic Design at Staffordshire University, Flux is a young British company that is slowly but certainly gaining a firm place in the international design arena, revitalising the ceramic tradition of pottery making in the UK region of Stoke-On-Trent.
Inspired by the historical heritage of the fine bone china produced in the area’s potteries and reworking long-established patterns with outstanding innovative designs, in less than a couple of years Flux has generated tremendous interest from the ceramics industry and from buyers. At the same time, as it grew as a successful venture, the company started offering business and marketing expertise to the University students who retain a 4% royalty on any sales of their work.
After its launch at the ‘Maison et Objet’ trade fair in Paris in late January 2011, Flux achieved the impressive feat of securing more than £30,000 in orders from a number of international clients, and in March 2012, it won the ‘Ceramics & Glassware Designer’ category at the Home and Gardens Designer awards. In addition, it caught the attention of numerous newspapers and magazines, including The Guardian, Monocle, Elle Decoration, and Veranda that have featured Flux’s exquisite cups and saucers, mugs, plates and other tableware.
With an annual turnover of £100,000 in its first year, this is a remarkable initiative that will undoubtedly attain even more exciting results in the future. At The Style Examiner, we look forward to following Flux‘s deserved success and being able to find the collections’ items in numerous stores worldwide.
