H&M has announced that Lana Del Rey will be the global face and voice for its forthcoming Autumn/Winter 2012 women’s collections.
The singer will star in a print campaign shot by photographers Inez van Lamsweerde and Vinoodh Matadin, as well as in a full-length film shot by director Johan Renck where she will sing a cover of ‘Blue Velvet’. Throughout the campaign, Lana Del Rey will be wearing items from H&M‘s collection for Autumn 2012. Later in the year, and to feature H&M‘s 2012 Winter collection, she will also star in a second print campaign shot by Sølve Sundsbø.
