H&M; Announces Collaboration with Maison Martin Margiela for Autumn/Winter 2012

Fashion conglomerate H&M have announced that their next designer collaboration will be with Maison Martin Margiela. The collection, scheduled to hit 230 H&M stores worldwide on 15 November 2012, will comprise garments and accessories for both men and women.

Maison Martin Margiela was founded in 1988 in Paris. Its collections have been renowned for questioning the norms of fashion. By deconstructing and transforming garments, Maison Martin Margiela’s collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.