Swami’s & Paul Smith Collaboration

Fashion designer Paul Smith and the British surf company Swami’s have collaborated to launch a collection of surf-inspired clothing and a limited edition surfboard.

The clothing range includes hoodies and t-shirts with stylish designs, including feather motifs (as the feather is one of Swami’s recurring metaphors for the weightlessness of surfing), as well as drawings inspired by sea life. Only 50 boards (individually numbered and signed by Sir Paul Smith) have been produced in a classic or high-performance long board shape (9 feet or bigger), with prices starting at £1,200.

Swami’s is a home-grown independent British surf company whose bespoke boards are made following artisanal methods by expert board shapers.