This April, Regent Street, one of London’s premier shopping destinations, will be transformed by some of the world’s best up-and-coming architects as part of the Regent Street Windows Project, organised by the Royal Institute of British Architects (RIBA).
As part of the project (now in its third year), architects have been challenged to create spatial installations that reflect their retail partner’s brand, as well as their own practice, while also responding to this year’s overarching theme of ‘Play’. The end result is a veritable outdoor exhibition open to the public until 6 May 2012.
- Banana Republic – Ushida Findlay Architects and Visitor Studio
- Ferrari – Feix & Merlin
- Bose – 00:/
- TM Lewin – Liddicoat & Goldhill
- Reiss – De Matos Ryan
- Anthropologie – Gort Scott
- Folli Follie – Studio Egret West
- Moss Bros – Delvendahl Martin Architects
Furthermore, and following the success of the Regent Street Windows Project, the RIBA is collaborating with the British Council and Shui On Development Limited to export the concept to Shanghai as part of the UK Now festival, which celebrates British creative talent in China. Using the same model as the London project, the Shanghai project will partner nine London architects with nine prominent retailers in Shanghai to design and create eye-catching displays in the windows of the Xintiandi Style shopping centre during September 2012.
To have an idea of what the project looks like, view a film of the 2011 Regent Street Windows Project below:
