As part of its Conscious initiative, giant fashion conglomerate H&M has created ‘Exclusive Conscious’, a collection of red-carpet looks that showcases the diversity of what is now possible in greener fashion made from sustainable and recycled materials. The range will be available from 12 April in approximately 100 stores worldwide, and it will include garments in different styles made from organic cotton, hemp, and recycled polyester.
The collection has already been sported by a number of celebrities at red-carpet events to raise its profile prior to the public launch. Supporters of the initiative have included Oscar nominee Viola Davis, Amanda Seyfried at a London premiere, Kristin Davis at a Vanity Fair event, and Michelle Williams at this year’s BAFTAs in London.
In addition to the Exclusive Glamour Conscious collection, H&M Conscious collections also span other store concepts such as Divided, Women, Men and Kids.