Alexa Chung Launches British Designers Collective at Bicester Village

Alexa Chung, spokesperson for the British Designers Collective, hosted the launch of the annual British designers collective at Bicester Village on 21 March. Now in its third year, the pop-up boutique concept store is a collaboration between Bicester Village and the British Fashion Council, offering emerging British talent the opportunity to showcase their collections for a limited time.

The boutique’s entrance leads visitors to the hall, which plays host to footwear from Nicholas Kirkwood, styles from Preen and Osman, dresses from Marios Schwab and Jonathan Saunders, and separates from designer Markus Lupfer. The space was designed to capture the attention of visitors through its presentation of an eclectic blend of heritage style with the contemporary wit of young British design. Other designers and labels participating include Erickson Beamon, Jean Pierre Braganza, Emma Cook, Hermione de Paula, Bella Freud, Holly Fulton, Goat, Lily and Lionel, James Long, Mawi, Peter Pilotto, and Pauric Sweeney.