Street Life: Givenchy Menswear Pre-Fall 2012 Collection

For the campaign to promote his inaugural Pre-Fall 2012 collection as menswear head designer for Givenchy, Riccardo Tisci took to the streets of New York City as a way to pay tribute to the different elements that inspired the collection itself: sportswear, images pertaining to gang identity, the usage of stars as a visual representation of military and nationalistic pride, and a somehow ironic street-style blogger aesthetic.

The collection illustrates the transitional and fluid nature of a Pre-Fall seasonal range by resorting to a more casual approach to fashion while incorporating influences already used in the Autumn/Winter 2011 collection. These influences include elaborate prints featuring dogs and stars, a preference for black and navy, bomber jackets, pleated Bermuda shorts, leggings, and hi-tops footwear.

At the same time, Givenchy’s Pre-Fall 2012 menswear collection also anticipates the full Autumn/Winter 2012 range in that it resorts to more leather (in garments and accessories) and includes more pieces designed for formal contexts, such as shirts and suits in sombre colours like black, navy and grey.