London Announces New Menswear Showcase

The British Fashion Council (BFC) announced plans for a brand new Menswear showcase under the name London Collections: Men. The first event will run between 15 and 17 June 2012 to show Spring/Summer 2013 collections.

The showcase is a development of the Men’s day at London Fashion Week which has grown in stature and content despite sitting outside of the traditional menswear calendar. This new showcase will emphasise both the creative and commercial importance of UK brands and emerging talent as well as the cultural landscape that contributes to the inspiration and success of this sector.

The majority of brands and designers who participate in the Men’s day at London Fashion Week will be contributing to the showcase. London’s emerging talent showcases MAN, Newgen Men, and Fashion Forward will support the UK’s most innovative new talents to show during this period. British designers such as Margaret Howell, heritage brands such as Aquascutum, and Savile Row tailors such as Richard James and E. Tautz will join London Collections: Men to show the breadth of British menswear.

Dylan Jones, chair of the Fashion 2012 Menswear Committee will be at helm of these plans, drawing together a committee of influential figures within the British Menswear industry including Christopher Bailey, David Furnish, Gordon Richardson, Jeremy Langmead, Simon Fuller, Tim Blanks, and Tom Ford. The Committee will ensure that London Collections: Men becomes a unique opportunity to see and buy British menswear whilst experiencing the UK’s dynamic creative industries through a cross cultural curated programme.