Matthias Vriens McGrath has never been someone known for absconding from controversy. As a photographer, he shot the US soccer team in revealing Roberto Cavalli trousers for The New York Times, and explored male sexuality for magazines with gay readerships such as the French Têtu or the British Attitude. While editor of the (now defunct) magazine Dutch he explored gender crossing by dressing male models in female clothes. His latest venture, in partnership with his partner Donovan, is a range of t-shirts called BL33N that, in true Vriens’s style, resorts to nudity and unabashed sensuality in its buoyant promotional campaign.
