2012 Designs of the Year Longlist Announced

London’s Design Museum has announced the longlist for the fifth annual Designs of the Year Awards. Showcasing a year in design, the 2012 longlist intends to be a celebration of the best in global designs, and it includes items such as the Olympic Torch 2012 for London, designed by Barber Osgerby; the Duchess of Cambridge’s Wedding Dress, designed by Sarah Burton for Alexander McQueen; and a wind-propelled Landmine Detonator which cost $40 to produce. The fashion category of the longlist also includes collections produced by designers Phoebe Philo, Mary Katrantzou, Issey Miyake, and Vivienne Westwood.

Industry experts have nominated innovative and engaging designs across seven categories: Architecture, Digital, Fashion, Furniture, Graphics, Product and Transport. All nominations will be on show at the Designs of the Year exhibition at the Design Museum between 8 February and 15 July 2012. From this comprehensive list of nominations, a jury will select the seven category winners and an overall winner for the Design of the Year 2012. The winners will be announced at an Awards Night held at the Design Museum on 24 April.

The 2012 longlist is as follows:


  • Butaro Hospital, Butaro, Rwanda – MASS Design Group
  • Folly for a Flyover, London, UK – Assemble CIC
  • Guangzhou Opera House, Guangzhou, China – Zaha Hadid Architects
  • Hepworth Wakefield, Wakefield, UK – David Chipperfield Architects
  • Care Home, Huise-Zingem, Belgium – Sergison Bates Architects LLP
  • Maggies Centre, Gartnavel, Glasgow, UK – OMA
  • National Park of Mali Buildings, Bamako, Mali – Diébédo Francis Kéré of Kéré Architecture
  • Moses Bridge, Fort de Roovere, Netherlands – RO&AD Architects
  • Olympic 2012 Velodrome, London, UK – Hopkins Architects
  • Spaceport America, New Mexico – Foster + Partners
  • The Iron Market, Port-au-Prince, Haiti – John McAslan + Partners
  • Youth Factory, Mérida, Spain – Selgascano, Gestaltskate and Jarex


  • BBC Homepage Version 4, London, UK – BBC
  • Beck’s Green Box project – Beck’s
  • Face Substitution, New York, USA – Arturo Castro and Kyle McDonald
  • Guardian iPad edition, London, UK – Guardian News and Media in consultation with Mark Porter
  • High Arctic, National Maritime Museum, London, UK – United Visual Artists
  • Homeplus Tesco Virtual Store, Seoul, South Korea – Homeplus Tesco
  • Letter to Jane, Portland, USA – Tim Moore
  • Microsoft Kinect and Kinect SDK – Microsoft Games Studios, Microsoft Research and Xbox, UK and USA
  • Musicity, London, UK – Concept by Nick Luscombe and Simon Jordan and designed by Jump Studios
  • The Stanley Parable, California, USA – Written and created by Davey Wreden
  • Suwappu, London, UK – Dentsu London, UK, in consultation with BERG


  • Alexander McQueen: Savage Beauty, The Costume Institute at the Metropolitan Museum, New York, USA – Andrew Bolton with the support of Harold Koda of The Costume Institute, New York, USA
  • The Duchess of Cambridge’s Wedding Dress, London, UK – Sarah Burton for Alexander McQueen
  • Céline Autumn/Winter ’11, Paris, France – Phoebe Philo at Céline
  • Late Night Chameleon Café, London, UK – Store design: Gary Card, Creative director: John Skelton, Brand director: Dan Mitchell
  • Mary Katrantzou Autumn/Winter ‘11, London, UK – Mary Katrantzou
  • Melissa + Gaetano Pesce Boot and Flip Flop, New York, USA – Gaetano Pesce, Manufactured by Melissa, Brazil
  • Oratory Jacket, London, UK – Will Carleysmith, Brompton Bicycle Ltd
  • Suno Spring/Summer ‘11, New York, USA – Suno
  • Vivienne Westwood Ethical Fashion Africa Collection, Autumn/Winter ’11 – Vivienne Westwood, London, UK
  • 132 5. Issey Miyake – Miyake Design Studio, Tokyo, JapanFurniture:
  • Balsa Furniture, London, UK – Kihyun Kim
  • Chassis, Munich, Germany – Stefan Diez
  • The Crates, Beijing, China – Naihan Li & Co
  • Earthquake Proof Table, Jerusalem, Israel – Arthur Brutter and Ido Bruno
  • Harbour Chair, London, UK – André Klauser and Ed Carpenter
  • Hemp Chair, Berlin, Germany – Studio Aisslinger
  • Lightwood, London, UK – Jasper Morrison
  • Moon Rock Tables, London, UK – Bethan Laura Wood
  • Not So Expanded Polystyrene (NSEPS), London, UK – Attua Aparicio & Oscar Wanless at SILO
  • Oak Inside, Rotterdam, Netherlands – Christien Meindertsma
  • Osso, Paris, France – Ronan and Erwan Bouroullec
  • Textile Field at the Victoria and Albert Museum, London – Ronan and Erwan Bouroullec, fabric by Kvadrat
  • Tip Ton, London, UK – Edward Barber & Jay Osgerby
  • Waver, Munich, Germany – Konstantin Grcic
  • XXXX_Sofa, Eindhoven, Netherlands – Yuya Ushida


  • AA Files, London, UK – John Morgan Studio
  • Beauty is in the Street, London, UK – Four Corners Books, Cover designed by John Morgan, Book interior designed by Pierre Le Hors
  • Bloomberg Businessweek, New York, USA – Bloomberg Businessweek
  • The Comedy Carpet, Blackpool, UK – Gordan Young and Why Not Associates
  • Cover artwork and video for Join Us by They Might Be Giants, New York, USA – Paul Sahre
  • Cut it Out, London, UK – Noma Bar
  • Matthew Hilton identity and website, London, UK – Spin
  • Nokia Pure Font, London, UK – Dalton Maag
  • One Thousand Cranes for Japan – Concept by Anomaly and Unit 9, London, UK
  • Photo-Lettering, Yorklyn, USA – House Industries
  • GF Smith Digital Campaign, London, UK – SEA Design
  • Stockmann packaging, Helskinki, Finland – Kokoro & Moi
  • Self Service Magazine -Petronio Associates
  • What Design Can Do!, Amsterdam, Netherlands – De Designpolitie
  • Your Browser Sent A Request That This Server Could Not Understand, Rotterdam, Netherlands – Koen Taselaar


  • Ascent, London, UK – Edward Barber and Jay Osgerby
  • pq Eyewear designed by Ron Arad A-frame line and Corbs line – Ron Arad
  • Botanica, Eindhoven, Netherlands – Studio Formafantasma
  • Carbon Black Wheelchair – Andrew Slorance
  • Defibtech Lifeline VIEW™ Automated External Defibrillator (AED), LLC Guilford, USA – Defibtech
  • Heracleum, Schiedam, Netherland – Studio Bertjan Pot
  • Hövding Invisible Cycle Helmet – Hövding
  • Jawbone JAMBOX, San Francisco, USA – Yves Béhar, Fuseproject
  • The Learning Thermostat, USA – Nest, Palo Alto
  • Mine Kafon, Eindhoven, Netherlands – Massoud Hassani
  • London 2012 Olympic Torch, UK – Edward Barber and Jay Osgerby
  • Orb-it – Black and Decker
  • Shade, London, UK – Simon Heijdens
  • Solar Sinter, London, UK – Markus Kayser Studio
  • Thixotrope, London, UK – Conny Freyer, Sebastien Noel and Eva Rucki of Troika
  • TMA-1 Headphones – KIBiSi
  • Totem, London, UK – Bethan Laura Wood in collaboration with Pietro Viero
  • White Collection, Finland – Ville Kokkonen


  • 787 Dreamliner – Boeing
  • Autolib’ Paris, France – Bertrand Delanoë, Mayor of Paris, France
  • Bike Hanger – Bicycle Storage, New York, USA – Manifesto Architecture
  • Mia Electric Car – Mia Electric
  • Re-design for Emergency Ambulance, London, UK – Helen Hamlyn Centre for Design and Vehicle Design Department,Royal College of Art
  • T27 Electric Car, Surrey, UK – Gordon Murray Design
  • Taurus Electro G4 – Pipistrel doo Ajdovscina